When I was going to school at UT Austin, I worked as a video film editor for the local TV stations, and I used that skill to go back into news. He's a famous B-movie producer and discovered that I just did not have the patience to pay my dues in Hollywood. But the long-term is a much more complicated story. Well, I think what happened in the short term is I got smart. What's happened between graduation and ending up in San Fransisco as a principal at one of the nation's leading agencies? You graduated from UT Austin with a degree in Radio, Television, and Film. So, as we jump in, I'd like to find out about how people got into public relations, how they started their career in communication. Bospar recently won the PR Week Boutique Agency of the Year award.
Today, we're fortunate to be joined by Curtis Sparrer, principal at Bospar in San Fransisco. For a 25% discount on their services, go to /betterprnow.
If you'd like to see an example of their terrific work, check out the 'notes' page on the Better PR Now website. This episode is sponsored by our official transcription partner,. Welcome to another episode of Better PR Now. And then reverse engineering a PR program around that. The most important thing with PR is asking your clients what business results they want to achieve.
